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Customer Obsession in Action - Case Study from Mailchimp

Level-up Engineering

CHAPTER

Agile Hackathon - What's the Difference?

One of the things that we chose to do, and somewhat pretty deliberately chose to do for this particular event, was to, a not change teams. Was for teams, already established teams, to do this work. You know, i am very interested in the idea of, like, kind of let folks choose their own teams and get together with folks who are interested in working on similar problems. So again, um, i don't think anything quite like specific at this point. Um, but we've been talking a lot more recently about how do we talk more directly to our customers? How do we get teams more directly talking to our customers?"

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