How we set internal deadlines for launch

As 37signals gets closer to launching their newest product, Fizzy, Jason Fried joins host Kimberly Rhodes to reflect on the final stretch of development. He shares the trade-offs of setting your own deadlines, the importance of onboarding new customers, and the company's process for marketing a product.

Key Takeaways

• 00:11 – What the “11th hour” looks like before a product launch
• 03:50 – How to weigh deadlines against final release decisions
• 05:44 – The importance of customer onboarding
• 11:18 – A playful touch added to Fizzy’s logo
• 15:30 – Why version 1.0 is just the beginning

Links and Resources

• Record a video question for the podcast
• Books by 37signals
• Sign up for a 30-day free trial at Basecamp.com
• HEY World | HEY
• The REWORK podcast
• The Rework Podcast on YouTube
• The 37signals Dev Blog
• 37signals on YouTube
• @37signals on X