#240 Category Content vs Commodity Content - Camille Trent
Breaking B2B - B2B Marketing & Demand Generation Podcast
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How to Be Like a Leader in the Space
LinkedIn's an easy example, especially since they recently rolled out analytics. So we basically say look, if we post out generic things that we think everyone's going to like, it's probably a waste of our time. The other problem with category content is just the fact that anyone can do it, right? Like any of your competitors can do it. Any of them can like sort of copy that strategy and like catch up to you pretty fast,. And you're not really known for anything. You're just there... But I like to pair it with more category content that also sets you up as like a leader in the space.
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