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Research Insight: New Data on Lean Startup

Entrepreneurial Thought Leaders (ETL)

CHAPTER

The Lean Start Method - Listening to Customers Really Helps Creativity

Research shows that listening to customers actually helped creativity and helped finding new ideas for these teams. One surprise was how far from the original idea the teams ended up being at the end. The questions you ask are radically different when they don't even know what this is. But the questions you're asking is ore trying to understand what's the day in the life of a customer to day, and how's the world going to change when your product or service is available.

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