Creating Demand and Capturing Demand

When you move into a hey, we're going to look at how much a pipe line of revenue gets created through the the web site, declared intent conversion on the web side. When that happens, you needt you need a hybrid attribution solution because you're outside of this like direct lead jed mode. And so this becomes actually a 100% necessary thing if you want to implement demand creation strategies. S just a constant story about failed experiments because their measuring demand creation programs using capture demand tools and metrics.