If your community hasn't experienced it, send it out. I know why they're not doing it because there's a fear trigger. Back in the early days of humanity, being different meant certain death and that is still wired into our reptilian brain. So do something first, and I'm consistently shocked how long it takes for people to catch on. The invisible ink email will catch on one day, but I'm going to milk it for all it's worth until it does catch on.

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