Are You Using Digital to Build Brand Awareness?

I want to talk a little bit about kind of the internal structure and how you work with some of the other departments at Ali's. I find that probably 50% of my job is bringing the organization along in the process. So every single function that we've done business with, I spend a lot of time telegraphing. You know, here's what we're planning on doing. Here's why we're doing it. Here's what the vision is. Making sure I'm on their priority list and then understanding what challenges we're now creating.