The Impact Multiplier CEO cover image

S11E05: Adaptability and leading change, with Jason Feifer (editor-in-chief of Entrepreneur.com)

The Impact Multiplier CEO

00:00

The Importance of Asking Questions

Hadelina asked her customers not just about what they like about her business, but what they don't like or what would make their lives better. She might have started to hear people asking for more private experiences. Then she would have discovered that all of her best customers are asking for these private experiences. So then you must ask yourself, well, what is content for now? If it's not for monetization, is it for anything? Should we all just close up shop? And the answer is no. To me, content is for relationships. That's what content is for. Now with that answer, I can start to think of entirely different business models.

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