076: Niche vs. Positioning: Why Your Agency Still Sounds Generic
Agency Forward
Defining Niche vs. Positioning
Chris defines niche as who you serve and positioning as how that audience perceives you, and explains their differences.
Hey everyone, today is a solocast on a topic that's often misunderstood: Niching vs. Positioning.
I wanted to record an episode to help set the record straight and get people on the same page for how we're viewing these things.
In this episode, we discuss:
- The real difference between niche and positioning
- How to build positioning that creates demand
- Why over-niching won't save weak messaging
- And more...
-----------
Lead Gen is the hardest part of running an agency.
For most, it's unpredictable, it's slow, and it's usually expensive.
Gia flips that.
It's the all-in-one growth platform that turns your existing relationships and client work into a steady pipeline.
Gia automates lead gen follow-up and content, and it's all from the work you're already doing.
You can check it out and get some free bonuses at getgia.ai/dynamicagency
-----------
No one was asking for another community. But I've made one anyway.
So what's different?
The Dynamic Agency Community is designed around access rather than content.
Access to peers who've done it before.
Access to experts who've designed solutions.
Access to resources that have been battle-tested.
And right now, the price for founding members is only $97/year.
Join today so your agency has immediate access to everything you need to grow.
You can join at DynamicAgency.Community.
-----------
Hiring in the agency world is rough. Most job posting sites get you lots of applicants, but with their “easy applying” options, most of those are unqualified. And worse, they don’t understand what it’s like working at an agency.
This is why I created the Agency Job Hub. You can post your positions for free to find applicants looking specifically for agency work, and we already have a growing list of candidates who’ll be notified as soon as you post.
You can list your open positions for free at AgencyJobHub.com.
-----------
Our friends at Parakeeto have a powerful resource that dives into everything you need to know about agency profitability.
This is a must-have for agency owners and operators.
Get the Agency Profit Toolkit for free now!
-----------
Subscribe to the Agency Forward blog on Substack.
We have weekly blog content with practical advice to help you advance your agency.
-----------
Want to level up your agency? Get the Dynamic Offers Email Mini-Course
Explore the 5 of the most common challenges agencies face in today's market.
We're talking about the challenges that lead to no prospects, no recurring revenue, and nothing for people to buy from you.
It's worth reading just for the ideas alone.
5 emails. 5 challenges. 5 strategies to fix them.
Get it at DynamicAgencyCourse.com.
-----------
And if you're ready for 1-on-1 help to create some mind-blowing offers for your agency, visit DynamicAgencyOS.com to schedule a free consultation. Running an agency is tough, but you don't need to go it alone.
The AI-powered Podcast Player
