We're working on a technology that would enable you, in the near future, to be able to walk in a chick fale, down at a table. The food would be delivered and paid for without you ever having to take a credit car or anything else. Most of our best ideas come from our operators. We believe corporately, that culture is the ultimate tive advantage. It's interesting, if you think about it, a product can be reverse engineered in a laboratory somewhere. You know, somebody really could reverse engineer the chick fly sandwich anrititated,. So many things can be imitated, but a culture are what makes it such a competitive advantage.
Ever struggled to keep your customers coming back? Donald Miller talks with Chick-fil-A's VP of Brand Activation, David Salyers, to discuss how the beloved fast-food chain has built a multi-billion-dollar business by dazzling its customers. In this episode of Building a Story Brand, you'll discover how to put Chick-fil-A's powerful customer-centric principles to work in your own business. And when you do, you'll have more repeat business, better word of mouth, and lower advertising costs. If you're serious about customer service, don't miss this episode! http://buildingastorybrand.com