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#81: Mastering Sales Efficiency with Innovative Tech Solutions

Winning the Challenger Sale

CHAPTER

The Rise of AI and Social Selling

We're kind of at a time where we're seeing salespeople pivot and adapt to new environments. There's a place and a function for the advancements of technology within B2B tech, specifically within the go-to-market teams. Good examples of that are tools like gone. It would have taken an hour of a leader's time to be on a call with a rep to now they can do it in five to 15 minutes.

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