What's Your Problem? cover image

Making Palm Oil Without Palm Trees

What's Your Problem?

CHAPTER

Navigating Challenges and Achieving Commercial Success

This chapter explores the journey of developing a palm oil substitute, from acquiring credible data for cost modeling to successfully launching a direct-to-consumer product. It discusses the transition from marketing to selling, scaling up technology, and addressing upcoming regulations in the industry, showcasing the company's goals for future innovation and sustainability.

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