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51. How to Move from Feature Selling to Gap Selling w/ Keenan

The GTMnow Podcast

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The Journey of a Sales Leader

This chapter introduces a key figure in the sales industry who shares their experiences and insights on transforming sales practices through their company's mission and influential book, 'Gap Selling.' The narrative explores the challenges of recruiting effective sales teams and highlights the speaker's personal journey from modeling to achieving success in sales.

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