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The Monetization of Self: Personal Brands and the Business of Influencing

The Money with Katie Show

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Personal Branding

Ann Helen: I felt like I was falling behind because I hadn't yet tapped into my own unique hot spring of passive income and side hustle ideas. It's very easy to lose yourself in the blurred lines of a personal brand that you have monetized to the hilt, she says. Ann Helen asks whether or not this is truly aspirational.

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