Making Your Business Sustainable (with Lindsay Ferguson and Heather Hoesch of Planner Life Academy)
The Creator’s Playbook
00:00
Wedding Planters
The first step is figuring out what your audience main pain point is, and then creating a message around that to get their attention. I think the community aspect can't be undervalued, especially in a small business where you feel like you are alone. We're going after wedding planters, but we actually have three different types of wedding planters. And so by identifying those three types of clients, we were able to really start to create marketing funnels for them specifically.
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Transcript
