170: Simone Giertz – State of the Workflow
Cortex
00:00
From Store to Studio: The Yetch Journey
This chapter explores the evolution of Yetch Studio, detailing its transformation from a simple retail outlet into a comprehensive design and product manufacturing entity. The speakers discuss the importance of creativity in product development, personal challenges that influenced their shift from influencer marketing, and the need for sustainability in their work environment. They also highlight the intricacies of the design process, emphasizing how personal inconveniences lead to innovative solutions and the collaborative effort required in turning concepts into tangible products.
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