Dr. Sara Althari | The Mo Show 75 | Saudi Vision 2030, Investment in Future Industries, Purpose & Joy
The Mo Show | Presented by KAFD
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Changing Perceptions of Saudi Arabia
This chapter discusses the changes in how people perceive Saudi Arabia in terms of doing business and understanding the country's culture. It explores objective improvements in rankings and reports regarding business reform and ease of doing business, as well as the subjective aspect of changing perceptions and the increasing accessibility of the Saudi market. Anecdotes about recent interactions with people from different countries who were curious about Saudi Arabia's developments and investments are also shared.
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