You have to understand how much revenue is this business bringing in today? What is the potential revenue that it can bring in? And then what are those expenses looking like? Too many people are falling in love with the deal independent of what the financials of that deal look like. The only way to, in my opinion, figure out how much you can pay is to back into some type of yield on cost or understand the cap rate or understand the long term internal rate of return.

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