4min chapter

The Espresso Hour cover image

How To Validate, Launch, and Build Your First Digital Product

The Espresso Hour

CHAPTER

How to Sell Your Products to Your Customers

The goal is just to aggregate all of the attention of people who said they were interested in your products so you can ask them individual questions. Dickey: If you don't take the time to talk to them, you're going to miss so many gems telling you exactly how to improve the product and giving you signal as to what your next product is. So for example, if we were building this keto cookbook, you would start by validating each of the recipes that you're building. For $50, you can buy the cookbook, but for $499, I will give you a customized grocery shopping list for you every week.

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