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4min chapter
Cold Calling: How to handle "We're using your competitor"
Outbound Squad
Salesman Podcast on the HubSpot Podcast Network
Jason Bay: Instead of speaking to how you're better or different from your competitor in a cold call especially, I think that's one of the worst ways to handle that objection. You need to think bigger picture, especially for speaking to an executive and do not talk about features and benefits. Your prospect does not give a shit about your solution. They care about what they can learn from talking to you. And then decide if you want to keep the conversation going.
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