"I just wrote a book called, it was one of the top 20 best-selling books of the year last year," he says. "It's not necessarily a way to do it, but it is a reminder of the power of a really good title" The idea that we're a product of what we think we're making isn't true for everyone, you say. But when you tap into a concept that is true to people, then your body will respond in some way or another and help you figure out how to get there.