9min chapter

Advisor Marketing Made Simple cover image

Marketing Funnel Basics: What Every Advisor Needs to Know

Advisor Marketing Made Simple

CHAPTER

Understanding Marketing Funnels

This chapter explores the fundamental structure of marketing funnels, focusing on the top and middle layers that guide potential clients from awareness to trust. It emphasizes the significance of straightforward outreach and relationship-building activities to effectively engage prospects in the financial services sector.

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