The Importance of Culture in a Company

I think culture is about repetition. It's about repeating over and over and over again, the things that really matter at a company. And then it's about trying to design as many things like the space. Like what is every moment that can be designed to reinforce how you want like people to value things? I've heard people giving it to counterpoint. There's devil's advocate, which is to say, cultures are organic. They shouldn't be designed. And when they're designed, they're like fake and sloppy.