The Value Proposition: A Platform for Mindful Living

Headspace is a platform for mindful living that helps you navigate life's highs and lows. Fergus: Were you looking up at that as being a proposition that was trying to define a new category, or are you thinking about yourself going into an existing category where you were trying to create distinction? "I think it was really about helping headspace break out of the box of existing perception," he says. 'This is all about redefining your category to create a category of one'