How to Get Dog Trainers Into Dog Sports

How do we get dog owners to actually want to do this? Because when they're coming in as puppy owners, they are not thinking about doing sports for the most part. This is a good question. For us, we actually do a lot of different activities, but we don't do it. We never have any competitions or anything like that. And I'm not, I'm not sure that we've got it 100% dialed in, but we do get people into activities far more than your average pet dog training company.