The Importance of Rhetoric in Business

If what you care about as a human, is not what your company cares about, you're going to do a great job and be as effective as you could be. So it not only has to resonate, but it's something that you can then align deliberately. I once worked for a company where their mission was to deliver food happiness. And so they were actually able to start quantifying and aligning their business goals towards that. It helped them come up with new features and testing things and prioritizing roadmaps.