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S3 E11: How The President Of True Classic Is Disrupting DTC

Limited Supply

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How to Make $100 Million in Revenue in Apparel

Moiz: I think people should almost think about advertising as an asset that should leave somewhere in your balance sheet, right? Customers, emails, SMSs, you name it. And so if you really want to monetize this long term and start reversing my generic e-bitter is where I need to go. Moiz: But even though you're thinking about it in the shape of a cap, and that's the reason I am okay with breaking it in directly, you are driving repeat behavior.

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