Do You Have a Long Form Strategy That Works?

The long form strategy where you create one piece of content that can be spliced and diced. I think that works the best because you are building it once. You can take a chunk, wait a few months and then maybe that other chunk is going to be relevant for this person later. And so you can use it whenever you need to. Okay. So in terms of the content that we're sharing with these, this target personas that we've built out, you alluded to some just now say kind of white papers. And then it's like a strategy recommend, I do we put out one, do we build one piece of pillar content and split that into two other bits and pieces

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