3min chapter

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The Digital-First Future and the “Data flywheel”: How Can Pharma Use the Combination of Data, AI, and Content to Drive Successful Product Launches with Scott Snyder, Chief Digital Officer at EVERSANA

Pharma Launch Secrets

CHAPTER

Do You Have a Data Balance Sheet?

A lot of times these data sets are staged in different areas. There's no single unified view of an eh c p or a patient across those. Ituck in the book about something called the data balance sheet, understanding which data you actually own. I would argue some really interesting things happening in ichology, including digital therapeutics to measure patients vital signs and symptoms.

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