The strategy of terror and love is another technique used to proselytize the masses into the totalitarian religion. Ceremonial rituals are held to honor the good will of the leaders, and continuous propaganda assures the citizens that the regime cares for them. The alternation of love and fear within an isolating environment results in a dissociated, loyal and deployable follower who can now be instructed to act in the interests of the leader rather than in his or her own survival interests.