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RV E8 - Category Creation and Revenue R&D | Exit Five

GTM Live

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Is This a Framework to Scale New Programs?

In the past, I've been behind the eight ball in the past is not doing that early enough. The first thing that we do with customers is we do a revenue performance assessment and then each individual program based on a attributable impact. And then being able to look and say, okay, we've been running LinkedIn ads at $200,000 a month for the past 12 months, and we've generated 300k and pipeline so far. This is in phase two. We've spent $1.4 million. I think it's time to shut this shit off.

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