How to Rethink Your Sales Funnel

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A lot of the funnel that people traditionally do right now is built for demand capture, like capturing existing people. So how often should you go through this exercise mapping it out? The most annoying answer is it depends,. But I can try to think some scenarios where a company might want to consider rethinking whether it's time to move on from their traditional funnel andtheir funnel metrics.

Why should businesses forget the funnel? And is the funnel really just an oversimplification of what drives revenue?

Claire Sullentrop, author of “Forget the Funnel,” certainly thinks so, and she’s here to discuss the reasons why businesses need to focus on the larger, qualitative data driving customer growth.

She and Daniel chat about the importance of identifying and mapping out the ideal customer journey, the right questions to ask when conducting customer research, and how to operationalize customer motivation.

0:00 Intro

1:40 Forget the Funnel

6:55 Mapping the Ideal Customer

9:17 Adopting Customer-Led Growth

17:36 Customer Retention

22:05 Improving Conversion Rates

25:28 A Hill to Die On

27:34 Contact Us

www.forgetthefunnel.com

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LinkedIn: https://www.linkedin.com/in/clairesuellentrop/

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