161 - Why You Should Forget the Marketing Funnel, with Claire Sullentrop
The Marketing Millennials
00:00
How to Rethink Your Sales Funnel
A lot of the funnel that people traditionally do right now is built for demand capture, like capturing existing people. So how often should you go through this exercise mapping it out? The most annoying answer is it depends,. But I can try to think some scenarios where a company might want to consider rethinking whether it's time to move on from their traditional funnel andtheir funnel metrics.
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