5min chapter

The Unmistakable Creative Podcast cover image

Chloé Nwangwu | Engineering Visibility: A Behavioral Science Approach to Branding Part 1

The Unmistakable Creative Podcast

CHAPTER

The Three Sets of Values We All Shape By

As a kid, I don't know if this happened to you, but Nigerian parents would make this threat if you were misbehaving. That was the threat that they would send you back to Nigeria to go to school there. After undergrad, my cousin invited me to just kind of come and stay with her and her mom in Lagos. My perspective on Nigeria completely changed.

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