Marketing Strategies to Retire -- Constantine Yurevich // SegmentStream
MarTech Podcast ™ // Marketing + Technology = Business Growth
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The Next Big Thing in Marketing Automation?
Constantine Jervitch: I will definitely double down on using machine learning and replacing deterministic way for analytics with probabilistic. He says we're in this chicken or the egg portion of marketing where you need high volumes of data to train your machine learning algorithms. "If you've got the data, you might be very successful moving forward," he says. That first party data signal is going to be more and more important moving forward.
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