Pichon Ashley is the founder of Mama Aunty's Vegan Goodies. She had perfected a recipe for vegan ice cream that was popular with customers. But Pichon worried saying yes to scale would mean betraying her core identity. Stephen Hawthorne and Roth Martin are co-founders of e-commerce company, Rothys. They were working on a washable versatile women's flat made from plastic water bottles when they faced an unvancwished foe.
Running a business can be a lonely job. The long hours, the existential threats — it can feel like the weight of the entire company is on your back. That’s where the transformative power of co-founders comes in. Co-founders provide more than added manpower; they bring fresh perspectives and talents that help businesses conquer problems at speed. And the co-founder effect extends beyond the people who started the company: The lessons hold true for every team member that contributes in a foundational way. The more voices you add, the more resilience you build in yourself, and your organization.
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