i started coaching when i was in my mid twenties, and there was actually a certain group of guys that would hire me that they were all in their late fifties and sixties. So the validation factor, right, which which i mea is not, if you're hiring for validation, you're not going to get it from a coach. They're a team mate or colleague at best. Or theye's somebody that is, like, in our case, somebody who reads our work or listens to us. But, you know, there's some again, we go back to sports. We talked about the cracking before we jumped on board, the seattle crack of the new

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