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4min chapter
A simple way to inspire your team | David Burkus
TED Talks Daily
Unleashing the Power of Purpose
This chapter discusses how KPMG boosted employee morale and engagement by integrating purpose into their initiatives, particularly through the 'We Shape History Campaign' that highlighted the firm's impactful contributions throughout history. It also explores the importance of inspiring employees with a meaningful purpose rather than relying solely on mission statements.
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