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Rick Zullo on Building Equal Ventures, Why Traction is Overrated, Advice for Emerging Managers

The Peel with Turner Novak

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Intro

This chapter critiques the common emphasis on traction as a key metric for investment decisions, arguing that successful founders can create a false sense of product market fit. It highlights the necessity of building a competitive moat and focusing on long-term viability rather than just short-term revenue achievements.

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