#392 Immigrant Roots and Unyielding Grit: How Ruslan Kogan Thrived by Defying Downturns in Business
The Mentor with Mark Bouris
00:00
The Importance of Openness and Scrutiny
I'm happy for you to be scrutinized because the only way I can improve is that everybody gets scrutinized and questions get asked all the time, says Cogan. If you take yourself too seriously, when they start coming at you, you could get depressed, badly depressed. So I want more scrutiny, not less. Based on that, I love Scrutenil. Let's scrutinize everyone. Let's evaluate every offer because we're going to win. There is no more efficient way to get a product from point of manufacture into the customers' hands than what the Cogan.com business model was designed to do.
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