4min chapter

Mind Pump: Raw Fitness Truth cover image

2067: Seven Huge Business Mistakes Fitness Influencers Make

Mind Pump: Raw Fitness Truth

CHAPTER

How to Sell Your Body as Evidence

There's a, there's a few reasons why this is really a terrible way to build a media business or an influencer business if you're in fitness. The most obvious one is that it puts you at the point 1% of everybody. This is not the right way to sell fitness. It doesn't sell fitness the right way because the way you look is but one of the values that fitness provides. You are never going to help people develop this long-term relationship with health and fitness. But I'm inspiring people with how awesome I look. No, you're not.

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