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Mastering The Art Of Listening

The Duct Tape Marketing Podcast

CHAPTER

The Cost of Not Listening

The cost of not listening is significant. Winning the wrong customer can be probably the most costly thing you can do. The other costs of not listening are great employees who leave before they should because they don't feel heard, valued, or seen in the workplace. On average, people are saying they get 5% of their schedule back. That's a week. In a week, that's one day. In a year that adds up quite significantly.

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