i love that concept of the title of your book, and how you got to w t f, willing to fail. I was in a bit of a doom loop, downward spiral, feeling like my business world wasn't bringing me happiness. It wasn't because i wasn't thinking big enough. And so i wrote this painted picture, two page, double sided. What would the future look like? We'd be in the top 30 metres in north america. But still, people make huge mistakes, just overall, in general, with life. If you start thinking about how as you're creating goals, you start diminishing and lowering the bar. So the biggest mistake is it is thinking too

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