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Can we have a roadmap and custom work? | Steve Johnson

Talking Roadmaps

CHAPTER

Product Management - What's the Next Product We Should Have?

Survey: 60% of product managers don't have a strategy. Product management for 25 years that I know of has been a strategic role, a business role. Now we see most product owners are actually what we used to call business analysts. They're Giro ticket writers without strategy, right? So there's actually like three roles. There's a strategy role,. There's a release planning role, if you will, the product owner role. And there's a go-to-market role that I like to call product growth.

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