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Josh Reeves, CEO of Gusto – Building a $9.6 Billion Company to Serve Small Businesses

Fintech Leaders

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Strategic Growth for Small Businesses

This chapter explores Gusto's growth strategy targeting small and medium-sized businesses, highlighting the importance of adaptability and continuous learning in company building. It delves into the company’s innovative approaches to customer acquisition and product development, emphasizing partnerships and addressing specific pain points in payroll and HR services. The conversation also emphasizes the significance of values alignment in hiring practices to foster a successful and motivated workforce.

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