When a company gets to this point of being in a position of mocket making, it has this tendency to a close the eco system and try and capture an outsized amount of value. And so what happened here with podcasting was people tried to do the target t suffrige. They would do things like insert ads on download were basely the best they could do would be like, oa, this ip address is from, you know, san francisco,. So we're going to put an ad from some one in san francisco, thertit like it was. It was pretty rough, right? Cause that the problem with openness is you kind of don't, it
Ben and James discuss the history of podcasts and why Spotify’s recent announcements are so compelling for creators.
Links
- Ben Thompson: Spotify’s Surprise — Stratechery
- Episode 185 — Open, Free, and Spotify — Exponent
- Ben Thompson: Podcasts, Analytics, and Centralization — Stratechery
- Ben Thompson: Spotify’s Podcast Aggregation Play — Stratechery
- Ben Thompson: Dithering and Open Versus Free — Stratechery
- Ben Thompson: Spotify Earnings, Podcasts and Lifetime Value, The Ringer Acquisition — Stratechery
- Ben Thompson: The European Super League, Apple Music’s Letter to Artists — Stratechery
- Ben Thompson: Podcast Subscriptions vs. the App Store — Stratechery
- Ben Thompson: Fearing Spotify?, Apple’s Earnings, Margins and Chips — Stratechery
Hosts
Podcast Information