Episode 12. The one with Tim Koschella back in the hot seat!
In the sandbox with....
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Is It a Mix of Both?
Pish: Does that actually produce higher ROAS than a campaign aimed at the end user? Pish: In my experience, ultimately it's about the end user, but it's also about click attribution. But on a gaming inventory, when a person is playing the game, do you think extending the video length to two minutes or something like that would be good for an advertiser? It wouldn't make a difference in rare cases, I think even if it's just a few percentage point, percent, single digit percent, that end, ended up watching the video to the end.
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