4min chapter

In Growth We Trust: Marketing | Growth | Startups cover image

๐Ÿ”ฎ Brand vs Performance, Dark Funnels and T-shaped Marketers with Michael Lorenzos, Head of Performance & Growth @ Silverbird (Bleach London, Manual, Kurve)

In Growth We Trust: Marketing | Growth | Startups

CHAPTER

How to Build a Brand Through Performance Marketing

Michael, do you think it is possible to I like what you said about kind of branding through performance marketing. Do you think you still need to have those big brand plays that you can't necessarily do as a startup? We did test a lot of channels but manual but no channel testing ever had the illusion that say of going away from the dual polyphase we can go back they knew that this would be 80%.

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