Disaster Zone cover image

Fixing Our Supply Chain Issues

Disaster Zone

CHAPTER

What Caused Toilet Paper to Become the Issue?

"There's just kind of like the physics of having to move goods from place to place that we just cannot overcome," he says. "You're looking at extraordinarily complex processes that were built over time for some degree of efficiency ... but when stress tested, they clearly do not meet the muster." The concept of behavioral economics adds a whole other layer onto it, which further kind of spins the ball in a way that is highly unpredictable,.

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