RV 75 - The Future of B2B Event Marketing | Checked In With Splash
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How to Make Pipeline Generation Easier for Your Team
I love how you just perfectly distilled that down. Can we switch gears? I want to talk more about, we just spent a little bit of time talking about pipeline generation or even increasing win rate and sales velocity through events. But let's back up a little bit and go back to just pure demand creation before we're getting to pipeline. You mentioned and you've talked a lot about, you've given a lot of advice for free,. This is free advice, free game. My question for you is really, how are you making the decisions, what content to cover when and what are you building events around?"
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