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Why Nasdaq’s Adena Friedman Says Sports Teams Should Go Public

The Deal with Alex Rodriguez and Jason Kelly

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Investing in Teamwork: The Braves' Public Listing

This chapter examines the Atlanta Braves' decision to go public on NASDAQ, promoting fan investment and engagement. It discusses the broader implications for sports economics, particularly in the realms of ownership models, franchise valuations, and the growth of women's athletics. The conversation highlights the intersection of sports and business, outlining how evolving investment strategies can enhance fan experiences and revenue opportunities.

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